Let’s take a trip back in time and review the evolution of a computer company.It’s not IBM or Microsoft. This company is Apple Computers, Incorporated.
In the year 1976, before most people even thought about buying a computer fortheir homes. Back then the computer community added up to a few brainyhobbyist. So when Steve Wozniak and Steve Jobs sold a van and two programmablecalculators for thirteen hundred dollars and started Apple Computers, Inc., inJobs garage, the reach for success seemed far.But these two young business men, Wozniak 26 years old and Jobs 21 years old,had a vision. “Computers arent for nerds anymore,” they announced. “Computersare going to be the bicycle of the mind.
Low cost computers for everyone.”From the first day on the founders of Apple kept their vision intact, and theyspoke it at every turn. They only hired people into the company that had thesame visions as they did.In early 1976 Wozniak and Jobs finish work on a preassembled computer circuitboard. It has no Product keyboard, case, sound or graphics. They call it theApple I. They form the Apple Computer Company on April Fools Day and sold theApple I board for $666.66 at the Home brew Computer Club in Palo Alto,California.
In 1977 the Apple II is available to the general public. Fully assembled andpretested, it includes 4K of standard memory, and comes equipped with two gamepaddles and a demo cassette. The price is $1,298. Customers use their own TVset as a monitor and store programs on audio cassette recorders. Compare thisprice with computers today. The price about the same, but the computer haschanged tremendously.In 1979 Apple II+ is introduced, available with 48K of memory and a newauto-start ROM for easier startup and screen editing for $1,195.
Apple IIPascal is also released.In 1980 Apple FORTRAN introduced and proves to be a catalyst for high-leveltechnical and educational applications. Apple III announced at the NationalComputer Conference. It has a new operating system, a built-in disk controllerand four peripheral slots priced at $3,495, the Apple III is the most advancedsystem in the companys history. ProductIn 1981 Accessory Products Division formed to handle production of printers,modems and other peripherals. The Apple Language Card is introduced. It allowsApple II users to run programs in either Pascal, FORTRAN or Pilot.
The IEEE-488interface card is announced and allows Apple II computers to be linked to over1,400 scientific and technical instruments.International Business Machines came on the PC scene in August of 1981 with theIBM Personal Computer. Apple greets its new competitor with a full-page ad inthe Wall Street Journal with a headline that reads, “Welcome IBM. Seriously.”Apples first mass storage system was also introduced this year, the 5MBProFile hard disk, priced at $3,499.
In November of 1983 AppleWorks, an integrated package containing wordprocessing, spreadsheet, and database applications all in one, is introducedand will soon become the worlds best selling software.In February of 1985 Jobs and Wozniak receive National Technology Medal fromPresident Reagan at the White House. The ImageWriter II, HD-20 hard disk andApple Personal Modem were also introduced this year.In January of 1987 Apple introduced a new desktop communications productsincluding the AppleShare file server software and AppleTalk PC Card. They arepriced at $799 and $399. Also introduced in 1987 is the AppleFax Modem, pricedat $699.
Now you get a fax modem with the purchase of an Apple computer.In February of 1988 Apple introduces AppleCD SC, an optical storage device thatgives access to huge amounts of information. Priced at $1,199, a single CD-ROMdisc can store up to 270,000 pages of typewritten information. Also in 1988Apple files suit against Microsoft and Hewlett-Packard to protect its Macintoshaudio visual display. The lawsuit is seen as having industry wide implicationsregarding copyright laws.
In late 1988 Apple introduces the Macintosh IIxcomputer, priced at $7,769. It is the first Macintosh II computer to useMotorolas 68030 microprocessor and 68882 math co-processor. It is also thefirst Macintosh to incorporate FDHD, Floppy Drive High Density, Apples new1.44MB floppy disk drive that can read and write to MS-DOS, OS/2 and ProDOSformats. Also a new configuration is announced for the Macintosh SE. The newunit features two megabytes of RAM and an internal 40 megabyte hard drive.
Itretails for $5,069.From April till July of 1989