Brand opportunities: A study on Impact of Mobile Number Portability on Telecom Brands. Abstract Manoharan*, Sumeet, Tejdeeep Julian * Asst. Prof, IFIM B school, Electronic city, Bangalore **, *** Students, IFIM B school, Electronic city, Bangalore Mobile Number Portability (MNP), a technology enrolled by TRAI under which one can change his/her mobile service provider without needing to change the mobile number, not like the old times when the number had to go with the service provider.

The focus of this paper will be primarily to understand the impact of the technology on mobile phone subscribers and service providers and thereby get some insight into what would be its impact on the Telecom warfare across the nation. Mobile subscribers finally have the freedom to switch the operators according to their needs without losing their mobile number which has very much become an identity. So with a free market, who is gaining and who is losing out? Which is the most preferred network among mobile subscribers?

The decision to switch to a new operator depends on the general perception about the brand and thus these numbers reflect the brand perception of mobile users. Though Airtel is the number one mobile service provider in India but Vodafone has established itself as a distinct brand with the help of its innovative communication strategy. According to a survey conducted by Teleguru, Network coverage and tariff rates emerged as the top 2 reasons as to why respondents want to avail of MNP while retaining their number.

We will also have a deeper insight into the reasons like the impact of advertisement and others on MNP. It is worth noting that the new entrants in the Indian telecom space have been able to gain as much as 14% of the total subscriber pie (as stated by TRAI) by 2010. So, with the pace that the new entrants are moving, it is clearly visible that MNP can give a new lease of life to them. Till now it seems visible that another user paradigm awaits the Indian telecom diaspora with MNP making a niche for itself.

With the help of secondary data and substantial primary data, the researchers will try to have a look into the gainers and the losers in the mobile portability war. For the purpose of the research a judgmental & convenient sampling technique will be adopted and a sample size of 200 will be considered for the study with electronic city, Bangalore being the target area for the study. Literature review: According to the latest figures revealed by TRAI more than 17. 11 lakh1 mobile subscribers across India submitted their requests for switching to other mobile service provider in MNP regime.

Mobile Number Portability became a reality across India since 20h Jan 2011 except for Haryana which was the first circle to witness MNP on 25th Nov 2010. Haryana circle registered 2. 29 lakhs requests while rest of the country, in Zone-I (Northern & Western Region) maximum number of requests have been received in Gujarat (1. 67 lakhs) followed by Rajasthan (1. 44 lakhs) whereas in MNP Zone-II (Southern & Eastern Region) maximum number of requests have been received in Karnataka (1. 16 lakh) followed by Tamilnadu service area (1. 14 lakh).

But this data pertains to number of requests only not the actual ported in and ported out which is actually much lesser than that as all requests are not processed because of range of reasons. Recently teleguru shared exclusive data of port-in MNP customers, where Vodafone was leading among all operators. MNP has not been a smooth sailing for all customers as telecom operators are playing tricks to avoid losing customers to competitors. TRAI has been monitoring the implementation of MNP in the country and it has instructed the providers to strictly comply with the provisions of MNP Regulations.

TRAI has noted that certain port-in requests were rejected by the service providers and major reasons for rejections are due to incorrect Unique Porting Code submitted by subscriber in the porting form, non-completion of 90 days from the date of activation of mobile number, existing contractual obligation and non-payment of outstanding bill. The below given data expresses the overall transactions for Mobile number protability on all India basis All India MNP Port-in / Port-out Data2 It has been a week after the much awaited MNP was introduced across India.

It has been anxiously expected that this will further improve the quality of services by telecom operators as the customers can now freely switch operators without any fear of losing their existing mobile number. MNP has been welcomed by one and all. But the things aren’t that smooth for customers. For a naive customer it’s quite difficult to understand the whole process and this complication deters him/her from switching. Many customers have been complaining about non-receipt of UPC (unique porting code) from their current operator even after sending the SMS several times.

Interestingly they were being charged for the SMS but still they were not receiving the code. Taking UPC from the existing operator is the first step in the MNP procedure. 3 I visited some of the retail outlets of MTNL in Delhi area and enquired about the process. At many places people complaint that some customers are not getting the porting code from their existing operator and majority of such cases are from Airtel. This compels one to ponder,”Are operators indulging in some foul play and deliberately not sending the UPC. MNP is making telecom war murkier as telecom operators are indulging in dirty tactics by not allowing its customers to send SMS to 1900 for porting out. There was a complete story by ET also on this issue. But such tactics are going to backfire them as their customers will feel more frustrated and create negative impact for the operator . Operators are afraid loses their high ARPU customers and they making it difficult for such customers to switch. Customers are facing problems and the loss of opportunity for the operators where customer is willing to switch.

On marketing front operators are getting more aggressive in poaching customers of other operators. They are now directly sending SMS and making calls to customers of other operators inviting them to switch to their network. MTNL customers have received similar SMS from Airtel in Mumbai circle. Will TRAI and DOT take cognisance of this and educate customers what to do in such cases. Is there any mechanism in place where customers can make a complaint, if facing any problem?

DOT has consumer grievance mechanism in place which directs a consume to make the complaint first to the service provider at three levels and if not resolved then can make complaint to the DOT. RESEARCH METHODOLOGY RESEARCH DESIGN Statement Of the Problem Since year 2011, the Govt. of India has opened mobile number portability for all the mobile users hence a marketing research is conducted to understand the variations occurring in the various telecom brands. Objectives 1. To know about the customer awareness about the Mobile number portability. 2. To know about the effect of mobile number portability on different brands..

Data Collection Primary data: – For our research we have used only the questionnaire survey method to conduct our analysis. Questionnaires are of three categories such as structured, un-structured, disguised and un-disguised. But we have used structured questionnaire for our survey. Structured question is the one which has specified number of responses. Such questions restricted the interviewee from giving his own answers and required them to choose from among the alternatives given. This saves a considerable amount of time as the respondents is quick enough to choose from among the options given to him.

Age Group We have focused mainly on the age group of 18 to 40Yrs. of age group which includes mainly youth i. e. college going students and earning group as well. Secondary Data: – Data regarding the company is collected from the company’s website. Sampling Design Sample size: – 200 Sampling Technique: – To collect the data non probability sampling technique is used. In which convenience sampling technique is used to identify the respondent. Scope The research is conducted only in Bangalore therefore the results cannot be generalised to the entire population.

Tools Used For Analysis And Interpretation Tools used for analysis and interpretation. 1. Graphs 2. Tables 3. Percentages Analysis and Interpretations: From our analysis, conclude that majority of the respondents are using GSM technology with almost 91% . The majority respondents are using prepaid network with 82% , among both the platform networks prepaid is used more than postpaid. Airtel and Vodafone are major players with 35% and 27% respectively, which is followed by small players like Reliance communication, BSNL, Idea. mobileplatform * networkconnection Crosstabulation|

Count| | | networkconnection| Total| | | Prepaid| postpaid| | mobileplatform| GSM| 148| 28| 176| | CDMA| 12| 6| 18| Total| 160| 34| 194| Table 01currentmobileoperator * givenachancetouseMNP Crosstabulation| Count| | | givenachancetouseMNP| Total| | | Airtel| BSNL| Idea| vodafone| Rcomm| Tata docomo| 0thers| | currentmobileoperator| Airtel| 7| 11| 8| 27| 2| 9| 3| 67| | BSNL| 5| 0| 3| 1| 2| 2| 1| 14| | Idea| 6| 0| 0| 4| 1| 2| 0| 13| | vodafone| 34| 6| 5| 1| 3| 4| 2| 55| | Rcomm| 11| 5| 2| 1| 0| 3| 1| 23| | Tata docomo| 6| 3| 3| 4| 0| 0| 1| 17| 0thers| 2| 0| 1| 2| 0| 0| 0| 5| Total| 71| 25| 22| 40| 8| 20| 8| 194| The above table clearly shows that Airtel and Vodafone have been the major competitors in the game as the number of people if given a chance to switch over the operator would choose Airtel and then Vodafone. Almost 36% of the respondents want to switch over to airtel and around 20% to Vodafone. There are some minor players also like BSNL, Idea and Tata docomo which accounts for 10%. The major player which is at disadvantage in MNP is the Reliance communication which has just a meagre role.

The other major factor to be observed in the study is that, the major chunk of respondents from Vodafone would like to switch over to airtel if given a chance, which accounts for than 70% of their customers. Similarly, around 40% of the customers of airtel would switch to Vodafone. This shows the major play between the two major telecom brands. They are trying to lure the customers towards each others with attractive offers. One of the important aspects revealed in the study is that, BSNL which is not having a huge following in the market now, would be able to attract the customers to great extent almost doubling the customer base.

The study says that it would double its customers if it sincerely follows the mantra of MNP. The same applies for Idea network which would be at advantage, not as big as BSNL but to a greater extent if the customers are given a chance to change their operator, where as Reliance communications is losing its chunk of its customers in the competition. The lose is very high almost more than 70% for Rcomm, the same applies for the Tata docomo which is also losing its customer base. For the smaller players like Aircel and others the study does not reveal any good news, they would have to bring in more offers to attract the customers.

We can say that the major telecom brands which are heaping on the prospects of MNP are Airtel and Vodafone as its expanding their customer base. Also the Players like BSNL, Idea are having advantage but Tata docomo and Reliance communications do not show a good sign. The pictorial representation is shown below currentmobileoperator * usageofabovenetwork Crosstabulation| Count| | | Usageofabovenetwork| Total| | | 0-1years| 1-2years| 2-4years| morethan 4 years| | currentmobileoperator| Airtel| 14| 9| 17| 27| 67| | BSNL| 2| 7| 1| 4| 14| | idea| 0| 4| 4| 5| 13| vodafone| 8| 10| 13| 24| 55| | Rcomm| 6| 5| 7| 5| 23| | Tata docomo| 6| 6| 2| 3| 17| | 0thers| 1| 1| 0| 3| 5| Total| 37| 42| 44| 71| 194| The above table explains than there are loyal customers for Airtel and Vodafone, as people using the network more than 4 years is higher. It also depicts the neck to neck competition among the two major players. The table also shows the respondents for other telecom players also. The pictorial presentation is also shown below currentmobileoperator * rechargepermonth Crosstabulation| Count| | | rechargepermonth| Total| | lessthan100| >100upto200| >than200upto500| morethan500| | currentmobileoperator| Airtel| 4| 15| 26| 22| 67| | BSNL| 1| 4| 2| 7| 14| | idea| 1| 6| 2| 4| 13| | vodafone| 6| 19| 13| 17| 55| | Rcomm| 4| 4| 10| 5| 23| | Tata docomo| 4| 3| 5| 5| 17| | 0thers| 0| 0| 3| 2| 5| Total| 20| 51| 61| 62| 194| The above table shows that people using Airtel and Vodafone are spending more on recharge amount greater than 500. One major point to be noted is that Vodafone users are using recharge less than Rs 100 amount more than any other telecom brands. currentmobileoperator * prefforabovenetwork Crosstabulation| Count| | prefforabovenetwork| Total| | | tariff rates| betternetwork coverage| better customer service| others| | currentmobileoperator| Airtel| 10| 49| 4| 4| 67| | BSNL| 1| 8| 3| 2| 14| | idea| 3| 8| 1| 1| 13| | vodafone| 20| 21| 9| 5| 55| | Rcomm| 8| 12| 2| 1| 23| | Tata docomo| 8| 7| 0| 2| 17| | 0thers| 2| 2| 1| 0| 5| Total| 52| 107| 20| 15| 194| This table has important significance, It shows that Airtel is being chosen by customer because of its better network coverage. Vodafone is being used due to its better tariff rates and better network coverage.

Overall customers prefer their telecom brand depending on better network coverage and then tariff charges for the brand. currentmobileoperator * levelofsatisfactionforpresentnetwork Crosstabulation| Count| | | levelofsatisfactionforpresentnetwork| Total| | | highlysatisfied| satisfied| neutral| dissatisfied| highlydissatisfied| | currentmobileoperator| Airtel| 14| 31| 14| 8| 0| 67| | BSNL| 1| 7| 5| 1| 0| 14| | idea| 2| 8| 2| 1| 0| 13| | vodafone| 5| 32| 15| 3| 0| 55| | Rcomm| 3| 12| 7| 1| 0| 23| | Tata docomo| 1| 10| 4| 1| 1| 17| | 0thers| 0| 4| 1| 0| 0| 5| Total| 26| 104| 48| 15| 1| 194|

This table shows that people using the Airtel brand are satisfied whereas people using Vodafone are more satisfied than any other telecom brands. The below table shows various satisfaction levels of the various telecom brands. age * givenachancetouseMNP Crosstabulation| Count| | | givenachancetouseMNP| Total| | | Airtel| BSNL| idea| vodafone| Rcomm| Tata docomo| 0thers| | age| less than 20| 2| 0| 1| 2| 0| 0| 0| 5| | > 20 less than 30| 63| 20| 17| 32| 7| 18| 7| 164| | above 30| 5| 5| 4| 6| 1| 2| 1| 24| | 5. 00| 1| 0| 0| 0| 0| 0| 0| 1| Total| 71| 25| 22| 40| 8| 20| 8| 194|

The significant negative correlation between the levelofsatisfactionforpresentnetwork and Quality ofcustomer service in present networkshows that people are not satisfied with thequality of customer service of their present network and that might be one of the reasons why they want to use MNP. currentmobileoperator * willMNPdroptariff Crosstabulation| Count| | | willMNPdroptariff| Total| | | yes| no| 3. 00| | currentmobileoperator| Airtel| 44| 23| 0| 67| | BSNL| 7| 7| 0| 14| | idea| 8| 5| 0| 13| | vodafone| 32| 23| 0| 55| | Rcomm| 15| 7| 1| 23| | Tata docomo| 10| 7| 0| 17| | 0thers| 3| 2| 0| 5|

Total| 119| 74| 1| 194| In this cross tabs shows that the current mobile operators out of 194 sample 119 people felt that the because of MNP the tariff will drop and 74 are not thinking that the tariff rates will come down. The people who are using Airtel are feeling that the MNP will drop the Tariff rates out of 67 people 44 feel that the tariff will come down and in vodafone out of 55 users 32 users felt that the tariff will come down. Demographically customer in the age group of 20 to 30 are using more telecom brands, among them Airtel, Vodafone and BSNL are major players.

Now in our regression we have considered network connection as dependent variable and ), tariff charges, given a chance to use MNP, will MNP drop tariff, level of satisfaction for present network, quality of customer service in present network as independent variables. The proposed model shows that the goodness of fit of the model as represented by R square as . 025 is only 2. 5% that means the model is not serving the purpose it is intended to do. Moreover the adjusted R square which is negative in this case also elicits the model is bad fit. Model Summary| Model| R| R Square| Adjusted R Square| Std. Error of the Estimate| 1| . 57a| . 025| -. 001| . 38145| a. Predictors: (Constant), tariffcharges, givenachancetouseMNP, willMNPdroptariff, levelofsatisfactionforpresentnetwork, qualityofcustomerserviceinpresentnetwork| Let us move to the annova table in this model we have ESS (represented by regression sum of squares) is . 687 and residual sum of squares (RSS )is 27. 354 which gives us the total sum of squares is 28. 041 . Next mean sum of squares are calculated dividing the respective sum of squares with their corresponding degrees of freedom. After that the f-statistics is calculated here H0 =population means equal H1=population means are not equal.

Since that significance of the f-statistics is 45. 3% therefore we will reject the alternative hypothesis and accept the H0. ANOVAb| Model| Sum of Squares| df| Mean Square| F| Sig. | 1| Regression| . 687| 5| . 137| . 945| . 453a| | Residual| 27. 354| 188| . 146| | | | Total| 28. 041| 193| | | | a. Predictors: (Constant), tariffcharges, givenachancetouseMNP, willMNPdroptariff, levelofsatisfactionforpresentnetwork, qualityofcustomerserviceinpresentnetwork| b. Dependent Variable: networkconnection| Coefficientsa| Model| Unstandardized Coefficients| Standardized Coefficients| T| Sig. | | B| Std. Error| Beta| | | | (Constant)| . 915| . 173| | 5. 281| . 000| | givenachancetouseMNP| . 007| . 015| . 037| . 503| . 616| | willMNPdroptariff| -. 018| . 056| -. 024| -. 326| . 745| | levelofsatisfactionforpresentnetwork| . 013| . 036| . 028| . 361| . 719| | Qualityofcustomerserviceinpresentnetwork| . 045| . 030| . 120| 1. 507| . 134| | Tariffcharges| . 025| . 033| . 062| . 767| . 444| a. Dependent Variable: networkconnection| The regression equation is : networkconnection=. 915+. 007 givenachancetouseMNP–. 018 willMNPdroptariff+. 013 levelofsatisfactionforpresentnetwork+. 045 qualityofcustomerserviceinpresentnetwork+. 25 tariff charges In this table key statistics shows Null hypothesis h0=Beta coefficients are zero i,e the impact of the variable is nill Alternative hypothesis h1= beta coefficients are not zero i,e the impact of the variable is not nill. But since except the constant term all the variables are highly insignificant at 10% level therefore we are forced to accept null hypothesis and the proposed model draws no conclusion. MODEL 2. In this model we have considered quality of customer service in present network, level of satisfaction for present network as independent variables and .

Dependent Variable as given a chance to use MNP The proposed model shows that the goodness of fit of the model as represented by R square as . 027 is only 2. 7% that means the model is not serving the purpose it is intended to do. Moreover the adjusted R square which is only . 017means only 1. 7% of the study is explained by the model which is in this case also elicits the model as bad fit. Model Summary| Model| R| R Square| Adjusted R Square| Std. Error of the Estimate| 1| . 166a| . 027| . 017| 1. 87048| a. Predictors: (Constant), qualityofcustomerserviceinpresentnetwork, levelofsatisfactionforpresentnetwork| ere ,H0 =population means equal H1=population means are not equal . Since that significance of the f-statistics is 7% therefore we will reject the alternative hypothesis and accept the H0 at 5% significance level but we will reject alternative hypothesis at 10% significance. ANOVAb| Model| Sum of Squares| df| Mean Square| F| Sig. | 1| Regression| 18. 889| 2| 9. 445| 2. 699| . 070a| | Residual| 668. 250| 191| 3. 499| | | | Total| 687. 139| 193| | | | a. Predictors: (Constant), qualityofcustomerserviceinpresentnetwork, levelofsatisfactionforpresentnetwork| b.

Dependent Variable: givenachancetouseMNP| Coefficientsa| Model| Unstandardized Coefficients| Standardized Coefficients| T| Sig. | | B| Std. Error| Beta| | | 1| (Constant)| 1. 523| . 665| | 2. 292| . 023| | levelofsatisfactionforpresentnetwork| . 378| . 170| . 163| 2. 220| . 028| | Qualityofcustomerserviceinpresentnetwork| . 158| . 135| . 086| 1. 170| . 244| a. Dependent Variable: givenachancetouseMNP| The regression equation is givenachancetouseMNP=1. 523+. 378 levelofsatisfactionforpresentnetwork+. 158 qualityofcustomerserviceinpresentnetwork In this table key statistics shows

Null hypothesis h0=Beta coefficients are zero i,e the impact of the variable is nill Alternative hypothesis h1= beta coefficients are not zero i,e the impact of the variable is not nill The table shows that the level of satisfaction for present network is highly significant variable in determining if given a chance to use MNP but the quality of customer service in present network is highly insignificant given at 10% level therefore the proposed model may not be a good fit but we are able to infer a conclusion that level of the satisfaction of the present network is an important parameter.

MODEL 3: The independent variables are triedtochangenetwork, givenachancetouseMNP and the dependent variable is levelofsatisfactionforpresentnetwork The proposed model shows that the goodness of fit of the model as represented by R square as . 06 is only 6% that means the model is not serving the purpose it is intended to do. Moreover the adjusted R square which is only . 05means only 5% of the study is explained by the model which is in this case also elicits the model as bad fit. Model Summary| Model| R| R Square| Adjusted R Square| Std. Error of the Estimate| 1| . 45a| . 060| . 050| . 79194| a. Predictors: (Constant), triedtochangenetwork, givenachancetouseMNP| here ,H0 =population means equal H1=population means are not equal . Since that significance of the f-statistics is 0. 3% therefore we will reject the H0 at 1% significance level and we will accept alternative hypothesis. ANOVAb| Model| Sum of Squares| df| Mean Square| F| Sig. | 1| Regression| 7. 616| 2| 3. 808| 6. 072| . 003a| | Residual| 119. 791| 191| . 627| | | | Total| 127. 407| 193| | | | a. Predictors: (Constant), triedtochangenetwork, givenachancetouseMNP| b.

Dependent Variable: levelofsatisfactionforpresentnetwork| Coefficientsa| Model| Unstandardized Coefficients| Standardized Coefficients| T| Sig. | | B| Std. Error| Beta| | | 1| (Constant)| 2. 659| . 223| | 11. 951| . 000| | givenachancetouseMNP| . 057| . 030| . 133| 1. 894| . 060| | triedtochangenetwork| -. 333| . 118| -. 198| -2. 824| . 005| a. Dependent Variable: levelofsatisfactionforpresentnetwork| The regression equation is Levelofsatisfactionforpresentnetwork=2. 659+. 057 givenachancetouseMNP–. 333 triedtochangenetwork In this table key statistics shows

Null hypothesis h0=Beta coefficients are zero i,e the impact of the variable is nill Alternative hypothesis h1= beta coefficients are not zero i,e the impact of the variable is not nill The table shows that the significacnce values of bot h the independent variables and the constant term are significant at 10% level therefore In findingout the level of satisfaction with present network and of givenachancetouseMNP and triedtochangenetwork are highly significant . Model4: ANOVAb| Model| Sum of Squares| df| Mean Square| F| Sig. | 1| Regression| 55. 139| 1| 55. 139| 17. 531| . 000a| | Residual| 603. 92| 192| 3. 145| | | | Total| 659. 031| 193| | | | a. Predictors: (Constant), givenachancetouseMNP| b. Dependent Variable: currentmobileoperator| here ,H0 =population means equal H1=population means are not equal . Since that significance of the f-statistics is 0% therefore we will reject the H0 at 1% significance level and we will accept alternative hypothesis at 1% level of significance. Coefficientsa| Model| Unstandardized Coefficients| Standardized Coefficients| t| Sig. | | B| Std. Error| Beta| | | 1| (Constant)| 3. 946| . 234| | 16. 861| . 000| | givenachancetouseMNP| -. 283| . 068| -. 89| -4. 187| . 000| a. Dependent Variable: currentmobileoperator| The regression equation is Currentmobileoperator=3. 946-. 283 givenachancetouseMNP In this table key statistics shows Null hypothesis h0=Beta coefficients are zero i,e the impact of the variable is nill Alternative hypothesis h1= beta coefficients are not zero i,e the impact of the variable is not nill In this table the independent variable given chance to use MNP is highly significant given at 1% level of significance which means that given a chance to go for MNP people will change their current mobile operator. Correlations| | currentmobileoperator| givenachancetouseMNP| currentmobileoperator| Pearson Correlation| 1| -. 289**| | Sig. (2-tailed)| | . 000| | N| 194| 194| **. Correlation is significant at the 0. 01 level (2-tailed). | The current mobile operator and the given chance to use MNP shows a negative correlation which means people will shift to MNP from the current mobile operator and the significance level of the pearson correlation also suggest the same thing. In simple terms we can say it like if people are using the Vodafone then given a chance to go for MNP they will choose some other brand.

Correlations| | | | givenachancetouseMNP| levelofsatisfactionforpresentnetwork| givenachancetouseMNP| Pearson Correlation| 1| . 143*| | Sig. (2-tailed)| | . 046| | N| 194| 194| *. Correlation is significant at the 0. 05 level (2-tailed). | | In given a chance to use MNP and level of satisfaction for present network are positivitely correlated but the degree of correlation is very low and it is significant at 5% level . In simple words it shows that even though people are satisfied with their present network still they want to go for MNP. Correlations| | Levelofsatisfactionforpresentnetwork| Qualityofcustomerserviceinpresentnetwork| levelofsatisfactionforpresentnetwork| Pearson Correlation| 1| -. 226**| | Sig. (2-tailed)| | . 002| | N| 194| 194| **. Correlation is significant at the 0. 01 level (2-tailed). | The significant negative correlation between the levelofsatisfactionforpresentnetwork and Quality ofcustomer service in present networkshows that people are not satisfied with thequality of customer service of their present network and that might be one of the reasons why they want to use MNP.

Correlations| | | levelofsatisfactionforpresentnetwork| tariffcharges| levelofsatisfactionforpresentnetwork| Pearson Correlation| 1| -. 237**| | Sig. (2-tailed)| | . 001| | N| 194| 194| **. Correlation is significant at the 0. 01 level (2-tailed). | The significant negative correlation between the levelofsatisfactionforpresentnetwork and tariff charges of present network shows that people are not satisfied with the tariff rates of their present network and that might also be one of the reasons why they want to use MNP. Correlations| | levelofsatisfactionforpresentnetwork| Internetacess| levelofsatisfactionforpresentnetwork| Pearson Correlation| 1| -. 074| | Sig. (2-tailed)| | . 307| | N| 194| 194| The significant negative correlation between the levelofsatisfactionforpresentnetwork and internet access of present network shows that people are not satisfied with the internet accessibility of their present network and that is why they might switch the brand. Correlations| | | levelofsatisfactionforpresentnetwork| Valueadditionservices| levelofsatisfactionforpresentnetwork| Pearson Correlation| 1| -. 137| | Sig. (2-tailed)| | . 58| | N| 194| 194| The significant negative correlation between the levelofsatisfactionforpresentnetwork and valueaddition services of present network shows that people are not satisfied with the services provided from their present network and that is why they might switch the brand. currentmobileoperator * willMNPdroptariff Crosstabulation| Count| | | willMNPdroptariff| Total| | | yes| no| 3. 00| | currentmobileoperator| Airtel| 44| 23| 0| 67| | BSNL| 7| 7| 0| 14| | idea| 8| 5| 0| 13| | vodafone| 32| 23| 0| 55| | Rcomm| 15| 7| 1| 23| | Tata docomo| 10| 7| 0| 17| | 0thers| 3| 2| 0| 5|

Total| 119| 74| 1| 194| In this cross tabs shows that the current mobile operators out of 194 sample 119 people felt that the because of MNP the tariff will drop and 74 are not thinking that the tariff rates will come down. The people who are using Airtel are feeling that the MNP will drop the Tariff rates out of 67 people 44 feel that the tariff will come down and in vodafone out of 55 users 32 users felt that the tariff will come down. Limitations 1. Due to lack of adequate personnel the research was not undertaken on a wider area. It was conducted in Electronic phase 1 using convenience sampling method. . As questionnaire is the only instrument used in collection of data customers feelings about the brand couldn’t been captured. 3. There was time, place and money constraint. References: 1. http://teleguru. in/2011/02/trai-mnp-impact-mnp-data-mnp-requests-mnp-subscribers/ 2. http://teleguru. in/2011/02/india-mnp-data-report-effect-vodafone-idea-cellular-aircel-airtel-tata-tele-bsnl-mtnl-stel-etisalat-uninor-loop-mts-videocon-reliance-all-circles-operator-wise/ 3. http://teleguru. in/2011/01/mnp-not-getting-porting-code-airtel-where-to-complain-mnp-proceduremnp-complaint-process/

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