Organizational Buyers When looking at our product of the Infant laptop it is clear that the main organizational buyer of the product will be schools, day cares, children hospitals and pediatric doctor offices. These four organizations will be the ones that are most susceptible to taking on the product and buying them in bulk because of the age range that they are targeted for. School districts will buy these for the kindergarten grade children to help them to further learn shapes and animals.
This laptop will be key for school districts to get because early development education is the first step in building people brain to handle tasks and by starting early on this school districts can gain more grants for future educational projects. The best way for fisher price to market this product to schools would be to run test on the development of children who have used similar toys from the company against those who have not used the toys from the company.
By running these test and presenting data to the school board it would make it easier for schools to see the potential growth in a child’s learning ability and this will help to push them forward in the decision of whether to invest or not. Day cares would be interested in the product because of the increased revenue they would generate for having the latest toys for child development. This would create a buzz for the day cares because it would show that they are looking to expand on the child knowledge instead of just watching them while the parents are working.
Marketing however for day cares would be a little more different and would need to me changed and tweaked. Since day cares are more of a public run organization they would have to be marketed to like they were individual consumers but yet treated as if they are a big organization. Day cares would need to be marketed to with more focus on how it would benefit their personal interest and also the parents of the kids.
Once this mutual interest is found and the day care notice the benefit of it they will then come on board because most day cares are a self-funded organization they need to be shown how an investment can make them last longer and grow. Children’s hospitals are an organization that will be interested in the product as a means of keeping the children preoccupied while helping to increase education. The toy would also be helpful to children’s hospitals because it would aid in a lot of recovery therapy that some of the patients would be taking.
Since this toy is more educational then anything marketing this toy to hospitals would need to be more geared towards to how it can help identify learning barriers or issues in patients. Children’s hospitals will probably not need as much marketing as other organizations and this is mainly due to the nature of the organization which is geared more towards younger children. The Product will most likely be automatically picked up by children’s hospitals because of the educational nature of the toy.
This organization will be considered an early adapter in the market. The last organization that would be using the toy would be the pediatric doctor offices. This organization would be interested in the product because it deals majorly with the development of children therefor they will be researching the latest and best toys for the development of children. Pediatric offices would need the littlest of the marketing tactics than any other office because of the focus they have.
Instead marketing to these types of organizations should be more geared towards teaching them about features and designs on the product so they can better market and recommend the product to patients. This organization will be the one that most parents listen to because of the interests of caring for the child. Parents will nine times out of ten listen to pediatric doctors because they are deemed the most knowledgeable in that field of work. This status that has been built up in the title of a pediatric field is why it is important to market all the benefits to this organization. I used no references