Indian ethnic products



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Where are the positive moral implications of this so called “sustainable” employment? Will this art always be its own form of art? Will this art of textiles that had for so long been one of the few prides of the country still be called “Indian” art? Or is this art now always going to be directly connecting themselves to the company? Is the company crossing the “moral boundary” to which they can exhaust their use of this art? The company has now spread out to different Indian ethnic products.

But, are our emotions as Indians clouding our judgment? Is the boundary for our opinions about a company setting a boundary through our emotions? Are our emotions directly linked to what we perceive as ethical judgments? While the identity of the traditional art form is lost, it also loses the identity of the country. The country’s resources may be promoted but does this promote the identity of the people in the country such as these craftsmen? Their identity may be lost, but it took these craftsmen centuries to refine their identity, will they be able to revive an identity for themselves?

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When taking natural sciences, in terms of the same company, it makes us question about the consumption of natural resources. Do we use our resources selfishly or are we keeping a check on the amount that we use? Are we saving any for the future generations to come? Is it morally correct for us to consume all the natural resources without keeping in mind the wellbeing of the future generations?

Do we disregard our natural resources every day? We take advantage of them and don’t preserve any for the future generations to come. Should we turn to organic resources in order to preserve our own resources for the future? Organic food is something that many people nowadays are turning to. Not only for health, but also because it’s naturally produced and doesn’t harm the environment.

Organic foods are often assumed to be extremely expensive. But why are they so expensive? Because according to Fabindia’s Organic section[5], a certification is needed. Why do we buy these organic foods? Do we buy them because we are actually conscious about our health? Or do we buy them because the companies such as Fabindia lure us into buying them by the way they advertise it to us? Are we so gullible that we easily get so persuaded by such advertisements? What does that say about our personality?

Fabindia provides organic food that helps maintain a healthy environment lifestyle. Isn’t their first step of distributing organic food being done for the betterment of the future generations to come? By encouraging individuals to consume only natural foods so that we can reserve some luxuries for the future? The Company is sticking to the moral outcome and widening their fields into sustaining economy for the local Indian farmers with small produce. The company heads are not letting anybody set boundaries for their own promotion. They are openly introducing products that would help sustain the environment, whilst also providing “new” knowledge about the farming agencies and the positive outcomes of using organic products.

“How far is morality setting boundaries in the understanding of new knowledge and information?” Do we buy new, expensive products because we think we will gain knowledge about them, or because it shows a social standing? Does the judgment of the society or their perception restrain our actions and our knowledge because we keep to what is known to us or to what is do we risk buying expensive products to experiment? Do we ever question our paradoxical nature as human beings? Do we involve our emotions in our “moral” judgments or do we only listen to the society? Do we create the society or does the society create us?

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