You have already written a dozen of essays, but to begin with your work, it is still useful to understand how to write them in order to avoid mistakes and have an already prepared plan how you will do your work. Let’s get to some general rules about writing an essay. At first, you should pick a theme. You are here because you already know your task, so what you need to do is to brainstorm your topic. Do the research, collect the info. Then you should develop a thesis. Take your time and outline your essay. Write your essay and finally edit your writing to check spelling and grammar. It looks not that difficult, right?
For some people, it can be easier not to sit down and write an essay from beginning to end but start with the research and simultaneously put items into an outline. It means you can begin with sorting out the information as you read. Later you will only have to correct your writing, add some introducing, connecting sentences and you are ready.
You are writing an essay about business environment. Basically, this notion means the mix of inner and outer factors that influence a company’s operating situation. It can incorporate factors such as clients and suppliers; its competition, owners; improvements in technology; laws and government activities; market, social and economic tendencies. It is important to understand the environment in order to keep your business successful. Studying the business environment will include scanning any changes in government policies, in the technology, in the fashion or customers’ taste. These are outer factors, that are beyond the control of the business.
The business environment is the combination of all factors external to the business firm and that greatly influence their functioning. It is difficult to foresee any changes. However, studying the social, cultural, political, technological and legal conditions makes it possible to have an understanding of what the venture can make, how it can benefit and create a plan.
It is more useful to do your research work relying on one of the ready models. Thus, you will know what you are looking for, and what you are going to include in your work. There are many types of analysis because the business environment is a broad area. You can choose one of them, or you can try to create your framework, though it is easier to use something readymade. What you choose depends on what is the purpose of your essay.
The most famous is PESTLE. If you wonder what it is, PESTLE analysis, which can be sometimes known as PEST analysis, is a concept in marketing principles. Companies use it as a tool to track the environment they are working in or when they are planning to launch a new project/product etc. PESTLE is a mnemonic. Here P stands for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. It gives a close view of the whole environment from many contrasting positions that one wants to check and keep track of while contemplating on a certain idea.
SWOT analysis is the one that that finds the strengths, weaknesses, opportunities, and threats of an organization. Particularly, SWOT is a basic, straightforward model that evaluates what an organization can and cannot do. It evaluates its potential opportunities and threats. The method of SWOT analysis is to get the information from environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats).
A very important aspect of a company’s environment is the market it operates in. Therefore, market analysis and particularly market segmentation could be present in your list.
The Value Net Model helps you recognize the key players in your business so that you can predict their behavior more accurately. It consists of customers, suppliers, competitors, complementors.
The global commodity chain (GCC) approach, which has been developed primarily for the analysis of industrial commodities.
The Strategic Arena model guides you through an interactive assessment aiming the 21 factors that directly influence your essay about business environment.
If you need to do the analysis of the environment in a strategic management sense, it could also mean that you have to analyze the future (and not only the present) environment. One broadly used concept known as scenario analysis, for instance, the Shell scenarios.
Of course, this list is not complete; people create new models every time, you can pick what suits your theme more.
You should be able to mentally divide your essay into an introduction, main body and conclusion. You don’t have to write the titles of the paragraphs, but sometimes it is required, check the requirements with your teacher.
The main body is where you are going to do your analysis according to one or more models. It is recommended to use several models. Thus it will give you a fuller glimpse into the environment. For example, PEST analysis and Porter’s Five analysis is used to find out the external environment, and, value chain analysis and SWOT analysis is used to find the internal environment of an organization.
In the main body firstly explain how the model works and after that use your example. You can include your own opinion, don’t be afraid of “I”-sentences. In conclusion, you are going to write about what you learned and how you understood the environment.
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