Diploma in International Marketing



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Concessional fee: Rs. 4000/- per participant (Inclusive of Service Tax). Fee includes course fee, cost of reading material, lunch and refreshment. The cheque may please be drawn in the name of ‘Ahmedabad Management Association. ’ Faculty: Expert faculty from Industry and Academic. Registration: Please send your registration along with participation fee to: Ahmedabad Management Association AMA Complex, Dr. V. S. Marg, Vastrapur, Ahmedabad 380 015. Phone:079-32512847, 26308601-6 Fax: 079-26305692. E-mail: [email protected] org Website: www. amaindia. org GoG-AMA Centre for International Trade Diploma in International Marketing

For Corporate Executives, Entrepreneurs, Management and Commerce PG Students Batch-7 6 Weekends (6 Sundays) November 6 to December 11, 2011 – 9. 30 a. m. to 5. 00 p. m. Venue: Torrent-AMA Management Centre, Core-AMA Management House, ATIRA Campus, Dr. Vikram Sarabhai Marg, Ahmedabad 380 015 Programme Objective: To enlighten the entrepreneurs and professionals who are involved in international business with updated information and multivariate dimensions of actions required to succeed in the competitive environment. The vibrant and changing scenario in global trade calls for different skills and strategies today.

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Programme Beneficiaries: 1. Business who are indulged in foreign trade 2. Executives and managers who are working for companies 3. Indigenous companies which are inclined to diversify into international business 4. Start-ups who are having plans to start export and import business Pedagogy: a) Conceptual clarity through delivery b) Visual aids c) Discussions, debates and interaction d) Case presentations e) Sharing experiences of real life entrepreneurs Learning Value: On completion of the programme the participants would be enriched with ample amount of knowledge, information on trade, critical and lateral thinking on business.

The sessions will trigger-off their thought process and analysis. They will acquire adequate skills to handle any challenge related to foreign trade. Resource Persons: The expert faculty members are drawn from industry, consultancy and renowned institutions. All are endowed with decades of industry experience, research base and professional career in MNCs and large business houses. They have the competency to blend both concepts and industry practices to guide and mentor the participants through sessions.

They are proactive and positive to help the knowledge seeking delegates to constantly upgrade their knowledge, skill-sets and performance. Nov. 6 International Marketing I Barriers to International Trade, Cost-Price-Tariffs, Political Considerations, Economic Considerations, Currency, Culture, Nature of Products, Logistics, Language, International Trade, Factors influencing, International Business and Risk Analysis, Globalisation, Concepts and Practice, Business Process Outsourcing.

International Marketing Strategy Pre-requisites of International Marketing Professionals, Strategic relevance of International Marketing, An overview of International Marketing Strategy, Commodity V/s Product/Brand, Differentiation and Positioning Strategies, Management of Marketing Channels, Strategies for International Marketing of Services, International Marketing Communication Strategies, E-Marketing, Direct Marketing, Being Different.

Market Research – Advertising & Branding Sources of Identification of Overseas Market, National Export Trade Statistics, International Trade Statistics, Trade Accounts, Market Profiling Template, Appraisal of Market, Market Reports, Advertising Strategies and Market Segment, Branding, Element of Branding Strategy, Benefits of Brands, Benefits of Brand to Customers to the Company, Appointment of Overseas Agent, Selection of Foreign Agent, Criteria for Selection of an Agent, Commission to Overseas Agent

Nov. 27 International Marketing II- (a) Identification of Export Product, Determinants, Export Policy, Export World Trends, Supply Situation, Production Capacity, Product Adaptability, Target Markets, Demand Stability, Overseas Import Regulations, Product Knowledge, Identification of Export Market, Market Segments, Regulation, Product Location, Accessibility, Preferential Treatment, Cultural Aspects, Logistics, Incidental Factors, Eight keys to selecting Markets Abroad, Strategies for Entering

International Market. International Marketing II – (b) Concepts in Shipping – Conference Line Vessel – Chartered Party Vessel – First Class Vessel – Bill of Lading – Airway Bill – N. V. O. C. – Types of Containers – Container Dimension – Role of Freight Forwarder in International Business. Dec. 4 International Marketing in Indian Context Organising, Naming, Location, Letterhead Stationary, Bank Account, Registration, IEC Code No. Export Promotion Councils, Chamber of Commerce, Indian Trade Promotion Organisation, Foreign Trade Policy, Incentives and Initiatives, Free Trade Agreement, Preferential Trade Agreement, Generalised System of Preferences (GSP), Global System of Trade & Preferences (GSTP), Customs and International Marketing, Government of India Initiatives, Exchange Control Regulations, Supplies to SEZ,Third Party Exports – Re-Exports – Replacement Exports – Export of Repaired Goods – Consignment Exports – Merchanting Trade Nov. 13 Nov. 20 Dec. 11

Export Pricing & Finance Elements of Export, Contract, Factors Determining Export Pricing, Status of Exporter, Nature of Export Product, Export Incentives, Pre & Post Incentives, Status of Buyer, Currency, Country of Purchase, Terms of Contract, Letters of Credit, UCP 600, ISBP, Types of Letters of Credit, INCO TERMS 2010 and Impact on Export Pricing, Lines of Credit, Export Documents, Commercial and Regulatory, Exchange Control Regulations and Export APPLICATION FORM GoG-AMA Centre for International Trade Diploma in International Marketing Batch-7 6 Weekends (6 Sundays) November 6 to December 11, 2011 – 9. 0 a. m. to 5. 00 p. m. Please complete the form and return to: Ahmedabad Management Association ATIRA Campus, Ahmedabad 380 015. Phone: 079-26308601-06, 32512847 Fax: 079-26305692 Website: www. amaindia. org Name: Mr. / Ms. Age and Date of Birth: Address for Communication: Pin code: Phone: Email: Qualifications:* ____________________________________________________________ ________________________ Work Experience: Organisation Designation No. of Years Date: Signature Notes: 1. Please attach a copy of degree certificate 2. Attach 2 stamp-size photographs

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