| UNIVERSITY OF TECHNICAL EDUCATION | |BTEC HND IN BUSINESS (MANAGEMENT) | | | |ASSIGNMENT COVER SHEET | |NAME OF STUDENT | | |REGISTRATION NO. | |UNIT TITLE |Business Decision Making | |ASSIGNMENT TITLE |Business Data Analysis for Decision Making | |ASSIGNMENT NO |1 of 2 | |NAME OF ASSESSOR | | |SUBMISSION DEADLINE | | I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ________________________________ _________________________ Signature Date —————————————————————————————————————-FOR OFFICIAL USE Unit Outcomes Outcome |Evidence for the |Feedback |Assessor’s |Internal | | |criteria | |decision |Verification | | |ASSESSOR SIGNATURE DATE / / | | | | | |NAME: | | | (Oral feedback was also provided) | | | | | |STUDENT SIGNATURE DATE / / | | | | | |NAME : | | |FOR INTERNAL USE ONLY | | |VERIFIED YES NO | | | | | |DATE : | | |VERIFIED BY : | | |NAME : | COMMON SKILLS & COMPETENCIES ASSESSED (indicated by X) |A. MANAGING & DEVELOPING SELF | |D. MANAGING TASKS & SOLVING PROBLEMS | | |1. Managing own roles & responsibilities |X |12. Use information sources |X | |2. Manage own time in achieving objectives |X |13.
Deal with a combination of routine & non-routine tasks | | |3. Undertakes personal and career development | |14. Identify & solve routine & non-routine problems | | |4. Transfer skills gained to new/changing situations & contexts | | | | |B. WORKING WITH & RELATING TO OTHERS | |E. APPLYING NUMERACY | | |5. Treat others beliefs and opinions with respect | |15. Applying numerical skills and techniques |X | |6.
Relate & interact effectively with individuals & groups | | | | |7. Work effectively as a team member | |F. APPLYING TECHNOLOGY | | |C. COMMUNICATING | |16. Use a range of technological equipment and systems | | |8. Receive and respond to a variety of information |X |G. APPLYING DESIGN AND CREATIVITY | | |9. Present information in a variety of visual forms |X |17.
Applying a range of skills and techniques to develop a | | | | |variety of ideas in the creation of new / modified products, | | | | |services or situations | | |10. Communicate in writing |X | | | |11. Participate in oral & no-verbal communication | |18. Use a range of thought processes | | Scenario You are working as a researcher and consultant for Acorn Co. Ltd, a marketing and research consultants company in Vietnam. Acorn has the following research projects for its clients. Project 1 Highlands is a chain of coffee retail outlets, which specializes in coffee and often locates in nice places in HCMC.
Now Highlands’ managers would like your company to conduct a survey with their customers about the services in their outlets so that they can make necessary improvements and also introduce some new menu for their customers. Project 2 Lotteria is a chain of fast-food restaurants that have just come to Vietnam. Now, Lotteria managers would like your company to conduct a survey with their customers about their company’s products and services in one of their outlets at a shopping center so that they can make necessary improvements. Project 3 Kimdo Royal City Hotel, located at 133 Nguyen Hue Ave. , Dist. 1, Ho Chi Minh City, Vietnam, is a four-star hotel offers easy access to government offices, major business buildings, tourist attractions, shopping and entertainment areas.
A 4-star venue offers a level of service and comfort designed to insure that both business and leisure travelers who visit this emerging and bustling new gateway city of Asia will find charming hospitality and personalized service. Kimdo Hotel would like to your company to conduct a survey with their customers about their services in the hotel to make necessary improvements. Role Choose any one project from the above stated scenarios. You are assigned to prepare a market research report to Director of Marketing Department. The objective of this report is to find out customer’s awareness of company’s products/services and market demand. It may include the customers’ taste, preferences, trends, purchasing behaviour, expectations and perceptions on your products and services.
The report should also include their demographic information so that the company can utilize them in near future for marketing purposes. You are required to plan, collect and analyse the data from primary and secondary sources (Collection of data from customers, tourists and company staffs’) using appropriate methodology and instrument. A range of suitable statistical methods, tables and graphical representations should be applied in your data analysis. Provide summaries and conclusions in business context for your findings. ¦ Prepare and implement a plan for collecting primary and secondary data to find out customers’ awareness of your chosen organisation products and services. (1 a) Describe and justify survey methodology and sampling method(s) used in the project you have selected. (1 b) ¦ Design a questionnaire to find out customer needs and level of satisfaction on the products and services. Justify its design and amend the questionnaire if necessary before collecting the data. (1 c) ¦ Collect the survey data and record it on a spreadsheet. Generate frequency and cumulative frequency distribution tables for the data you have collected using suitable groups and class boundaries. Draw appropriate graphs and summarise. (2 a) ¦ Analyse the data you have collected using measures of dispersion and draw conclusions for your chosen organization. (2 b) Calculate quartiles, percentiles, coefficient of correlation and draw valid conclusions on how well the company meets its customer expectations. (2 c) ¦ Sketch charts, graphs, and diagrams to display the outcomes of the survey. Based on the information derived, analyse the outcomes, draw valid conclusions, and provide recommendations to the Director for making decisions purpose (3 a) NOTE: Your report must include the following: ¦ Demonstrate all the tasks and tested assessment criteria in the assignment ¦ Indicate the type of business chosen and the specific service to be investigated ¦ Identify the different types of customers and customer care ¦ Clearly state how many customers were surveyed Indicate how information was gathered on customer opinion and problems ¦ Devise questions to be used when questioning customers during the survey ¦ Copy of questionnaire should accompany with report ¦ Include an analysis of each of the questions ¦ Include charts, diagrams, graphs etc. ¦ Offer solutions to customer problems based on the information collected ¦ The report should not exceed 3,000 words in length, be typed, word-processed ¦ Have a logical structure with clearly presented and explained sections ¦ Have well-summarised findings of the investigation ¦ Include conclusions and recommendations. Grading Passis achieved by meeting all the requirements defined in the assessment criteria. Refer page 2 of the assignment brief) MeritIdentify and apply strategies to find appropriate solutions (M1) Characteristics / Possible Evidence – relevant theories and techniques have been applied for collection and analysis of data based on the chosen business facilities and also effective judgements have been arrived. Select/design and apply appropriate methods/techniques (M2) Characteristics / Possible Evidence – the design of techniques (questionnaire, averages and dispersions and also correlation) justified, a range of sources of information used and the selection of methods and techniques have been justified for the chosen business facilities.
Present and communicate appropriate findings(M3) Characteristics / Possible Evidence – report shows a logical structure with clearly presented data and explained sections related to chosen business problems. Present data using a range of methods e. g. tables, diagrammatical and graphical forms. DistinctionUse critical reflection to evaluate own work and justify valid conclusions (D1) Characteristics / Possible Evidence – synthesis has been used to generate and justify valid conclusions to how well the chosen business facilities meets customers expectations and also the validity of results has been judged. Take responsibility for managing and organizing activities (D2)
Characteristics / Possible Evidence – ability to show with evidence the areas of substantial activities have been planned, managed and organised and independence demonstrated in the collection and analysis of data based on the chosen business facilities. Common Skills Grading To achieve a PASS, student’s should manage time, role and responsibility; and answer should display a collection and responds to a variety of information, legible with neat written work, gathering different sources of information and applying sum numerical skills and techniques in aid to the presentation. To achieve a MERIT, student’s should manage time, role and responsibility; and answers should display clear and appropriate respond to variety of information collected, legible, clear and neat written work, clear variety of information sources used and display knowledge gained from use of presentation aids.
To achieve a DISTINCTION, student’s should manage time, role and responsibility: and answer should display clear and appropriate respond to variety of information collected, legible, clear and neat written work, clear variety of information sources used and display knowledge gained as well as possible further anticipation of explanation of findings as well as structured with evidence of planning, and relevant use a presentation materials for possible solutions. Presentation 1. The assignment should have a cover page that includes the assignment title, assignment number, course title, module title, Lecturer/tutor name and student’s name. Attach all the pages of assignment brief/cover sheet with your report and leave them blank for official use. 2. Ensure that authenticity declaration has been signed. 3. This is an individual assignment. 4. Content sheet with a list of all headings and page numbers. 5. A fully typed up professionally presented report document. Use 12 point Arial or Times New Roman script. 6.
Your assignment should be word-processed and should not exceed 3,000 words in length. 7. Use the Harvard referencing system. 8. Exhibits/appendices are outside this limit. 9. The assignment should be not contain a bibliography – but should contain a list of any references used in the assignment. NOTES TO STUDENTS for summission • Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted. • Ensure that you give yourself enough time to complete the assignment by the due date. • Do not leave things such as printing to the last minute – excuses of this nature will not be accepted for failure to hand-in the work on time. You must take responsibility for managing your own time effectively. • If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension. • Failure to achieve a PASS grade will results in a REFERRAL grade being given. • Take great care that if you use other people’s work or ideas in your assignment, you properly reference them in your text and any bibliography. • NOTE: If you are caught plagiarizing, you could have your grade reduced to zero, or at worst, you could be excluded from the course. ———————– Assignment Received By: Date: